Digicel has been selected by the Premier League Clubs Association as the sponsor of the National Premier League competition for the next three years.

“The proposal from Digicel”, said Edward Seaga, Chairman of the PLCA was by far the best submitted. The offer is for three years base payment of $148.95 million, or $45 million in one year, increased by 10% per annum in year two and three”.

“The proposal also offers a new and attractive feature, of creating a dynamic promotional platform for the development of the League. Public response through text messages will be invited to select various best performers and to respond to other promotional teasers to push the awareness and involvement of spectators to a higher level. Digicel will contribute the proceeds of these text messages to the sponsorship which would add another $5 million at least to the sponsorship total in year one and perhaps more thereafter”, added Wayne Miller, Acting Head of Brand Marketing, of Digicel.

Digicel will also become more involved in the media promotion of the NPL in order to assist in marketing it on a more dynamic level as had been done with the Digicel mega-hit show, Rising Stars.