Red Stripe Premier League Hat-Trick!
Clubs, communities and consumers to be the focus of new league sponsors .
Red Stripe has signed on as title sponsor of the National Premier League in a deal which will allow the drinks company to directly impact the nation’s football development and have a positive impact on the communities that are represented in the league.
The announcement was made today at a joint press briefing with the Premier League Clubs Association (PLCA) at the Spanish Court Hotel.
The PLCA represents the 12 clubs in what will now be known as the Red Stripe Premier League. Red Stripe’s sponsorship will, among other things, help the clubs reinvest money in strengthening their operations, contribute towards marketing and promotion of the League, reward football fans through consumer activations and lift the quality of featured games televised on CVM TV.
“The sponsorship represents a significant injection of not only well-needed resources but a partner who has long been a friend of football and one who will take the sport to new heights in the future,” said Chairman of the PLCA, Edward Seaga.
“Thanks to Red Stripe, the PLCA will be making a significant step towards its goal of taking Jamaica’s football to international standards.”
Managing Director of Red Stripe, Renato Gonzalez, added that Red Stripe was eager to reach out to its grassroots consumers, most of whom are avid football fans, and that this partnership is one of the best platforms to achieve that.
“We’re happy to once again be involved with football in an impactful way,” said Gonzalez. “Football is more than just a game to Jamaicans. To many it represents life itself, as it is a means of employment and it is also a great source of pride for the loyal fans who support their teams each week. At Red Stripe, it gives us great satisfaction that we can partner with the PLCA and share in the lives and passion of the players and fans.”
“This is also a tremendous opportunity for Red Stripe to connect with our grassroots consumers in the communities, especially those that are represented in the Red Stripe Premier League by a club, and enjoy the natural synergy between football and Red Stripe beer,” Gonzalez added.
Red Stripe has previously supported football as a main sponsor of the senior national men’s team and the Red Stripe Champions Cup between 2004-2007. Most recently, the drinks company was an associate sponsor of last season’s Flow Champions Cup, which was won by Tivoli Gardens Football Club.
Jomo Cato, Head of Marketing at Red Stripe, pointed out that a football game creates a great occasion for fans to celebrate their players and teams over a cold Red Stripe beer and that there are plans to heighten the game-day drinking experience.
“A huge number of our consumers are football fans and this sponsorship provides a fantastic platform to create the right atmosphere on game days and a key part of that is having every fan, whether at the match or at home watching on TV, with an ice cold Red Stripe in hand,” said Cato.